Monday, October 5, 2009

Jameson Launches Reserve Whiskey Range in RSA

…Too Special to Reserve!

The Jameson Reserve collection has recently been given a magnificent new look and further enhanced with the introduction of a new whiskey, Jameson Rarest Vintage Reserve. This prestigious whiskey represents the ultimate in distilling excellence and as the pinnacle of the range, is the most exclusive expression of Jameson ever created.

Jameson Rarest Vintage Reserve was brought together and married by our four Masters, as it contains some of the oldest grain and rarest pot still whiskeys available for individual selection. For this single distillery Jameson Reserve, the fortified wine casks used for maturing one of the pot still whiskeys were port pipes, giving it a glorious fruit rich character. The combination of the oldest whiskeys and the characterful ageing process has delivered a supremely lavish taste experience, which brings with it a wonderful both depth and complexity.

Jameson 12 Year Old Special Reserve is a fantastic entrée into this collection of four magnificent reserve whiskeys and remains true to the Jameson tradition of maturing fine whiskey in bourbon and sherry casks. Originally named 1780, to honour the year John Jameson founded his distillery in Dublin’s Bow Street, this 12 Year Old Special Reserve abounds with rich pot still flavours.

Jameson Gold Reserve was introduced in 1996 and is a whiskey of exceptional harmony, notable for its delicate balance and gentility. The inspired choice of the virgin oak, accounts both for the honey toasted sweetness of this marvellous rich, pot still character whiskey. This is what makes Jameson Gold Reserve so unique and special. Any opportunity to enjoy its abundance of rich pot still flavours should not be passed over.

Jameson 18 Year Old Limited Reserve was first introduced in 2002 and is referred to as the ‘Old Master Selection’ as the Master Blender hand picked his personal selection of three very old and very fine Jameson Irish Whiskeys. These whiskeys have been aged in oak casks for at least 18 years. This whiskey has everything. It is extremely rich and complex and as its name suggests, only limited stocks are available, thus each bottle is individually numbered. It is a masterful whiskey of great fluency with a rich smooth taste and lingering finish.

These 4 Reserves are a remarkable expression of all that is great about Jameson whiskey. They are a triumph of the collaboration between the Jameson Masters, whose artistry and craftsmanship have been richly rewarded with whiskies of resplendent flavour and magnificent finesse. The 4 Masters comment on the new Jameson Rarest Vintage Reserve, is equally applicable to the collection as a whole… “ Our goal has been to bring whiskey lovers together amidst something we are proud of and they will truly enjoy…”